WJIB 740 AM Boston: Taking us back to a day when music was... well, good
Written by Rick Silva   
Sunday July 31, 2011

Let's face it, most of the music you hear on the radio these days is not very good.  It is kind of sad that you have kids growing up today who know every word to every Justin Bieber song, but have never heard of Frank Sinatra or even John Denver.   It is sad that kids grow up today without ever hearing "Moon River" or "Que Sera, Sera", even once.

I recently met somebody who is doing something about it.  His name is Bob Bittner and he runs WJIB 740 AM Boston, "The Memories Station".  He also owns WJTO, a similar station in Bath Maine, where I caught up with him.

WJIB is a small station with a loyal following.  The station transmits 250 watts during the day, and only 5 watts at night.  By comparison, bob_bittnermega-station WBZ 1030 AM boasts a 50,000 watt signal.

But WJIB's 280-foot transmitter tower is remarkably efficient, and the station can he heard loud and clear throughout most of the Route 128 loop, on parts of the Cape, and even as far away as Nova Scotia.

WJIB is an "Adult Standards" station that plays more vocals than instrumentals.  Most of the music is from yesteryear, ranging from the 1930s - 1980.  Bittner personally selects the music that gets played and gets many of the songs from old records that listeners send him.  Bittner spent decades in the radio industry and doesn't need to consult Arbitron ratings to decide what to play.  He knows good music.  He looks for "nice, bright happy songs" like "Take Me Home, Country Roads".

Bittner is a good-natured man, but when I asked about the music being played on radio today by singers getting a little - or a lot of - help from Auto-Tune, he pulled no punches: "It's techno crap."

But my parents hated my music, and I hate my kids' music.  Isn't that just the natural order to life?  Is there really a fundamental difference between the Lil Wayne and Eminem songs on my son's iPod playlist and the older music played on WJIB?  "Yes," says Bittner.  "The music wasn't hostile then.  It had words you could understand.  There is hardly any melody in music today".

He is right.  The music played on WJIB is simply better.  Listen to WJIB for an hour and your disposition gets more cheerful and positive.  You find yourself singing in the shower.  Listening to the Wu Tang Clan doesn't have that same effect.

While WJIB does have a considerable number of older listeners, there are also a growing number of people in their 30s, 40s and 50s listening.  WJIB's style of music is also gaining popularity with young Europeans looking for an alternative to the sea of mediocrity that is pop radio in 2011.

WJIB_donationsTo hear Bittner talk, you get the sense that he really cares about the listener.  It would be easy for him to make a pile of money by running commercials for miracle weight loss pills or selling infomercial time on WJIB, but "that would ruin the station."  Instead, WJIB plays no commercials and uses a listener-supported model.  He showed me three boxes of donations that listeners sent in to keep the station running.

WJIB has touched a lot of lives and Bittner gets a lot of positive feedback from listeners.  He has heard from mothers and grandmothers who put WJIB on in the background so their children will get accustomed to good music in their lives.  He heard from a woman who said that WJIB's music helped to take her mind off of her chronic pain and helped her to sleep.

Bob Bittner has built something beautiful in WJIB, and Boston is lucky to have it on the dial.

 

Comments  

 
+5 Richard Clifford 08/01/11 09:38 am
We need more stations like WJIB, because it's giving young people a look at how good music can be-and how mediocre pop music radio has become today.
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+2 Laurence Glavin 08/02/11 05:11 pm
How can you say "how MEDIOCRE pop music radio has become today"? MEDIOCRE is too mild a word to describe the utter putridity of mass-marketed-recorded material out there now. It started the big decline when every "artist" had to write his or her own selections. You no longer have giants like George and Ira Gershwin or Cole Porter all by himself writing songs that performers in turn would record. Now Diddly Dingbat cobbles together some incoherent words and notes and records it as his or her own, and it shows. Other than that, I have nothing to say on the subject.
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+1 Arlene Rose 08/06/11 09:27 am
When I found WJIB on Facebook I was so happy. I remember it on Yahoo and someone invaded it. Basically WJIB is my only station in the car, at home, and at night on my clock radio. I need no sleep medication as WJIB is there. The songs have memories for me and when they come on I am moved (Just now one came one...Perhaps Love. ) I am so grateful to have WJIB and I am happy to contribute a little bit to the fund r
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+1 Daniel Desmarais 08/07/11 10:34 pm
I will always remember fm 97 WJIB ding ding seagulls noise on the sears silvertone high fi dad bought in boston in 1967 put the fireplace on turn down the lights and listen to the beautiful music relaxing life is good.to bad that an fm 50,000 watt station is not broadcasting this music boston needs it.
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+1 Joseph 09/12/11 06:08 pm
There should be more people like Bob Bittner who provide the kinds of radio programming that no one else does.
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+1 David Devore 12/13/11 05:38 pm
Bob Bittner is a wonderful man to devote his life to giving the public good music. While not every single song from the 40s-60s is good, there are very, very many that are great. Good music, good performances, good arrangements and loads and loads of good feelings.
Bob: Donation from me coming!
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+1 Darryl G 12/31/11 08:30 pm
Recently found JIB while on indoor construction site in Boston. The boss, Paul, has it on all day and boy does it ever bring me back to the days when my mother would have her am station on playing all that beautiful music. As I recall, her station had a DJ by the name of JC. I just remember the jingle the station played...something like, "we love you JC we truly do..." Anyhow, whether that was JIB back then or not, the music brings back the memories for sure. I think a neighbor of ours back then, Paul Gerry, was a DJ for JIB as well and I recall the sound of the seashore and a buoy bell in between songs. I'm hooked! Thanks Bob and I'll talk to the wife about getting some funds over there to help support your gem of a station.
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+1 nanci poulos 02/19/12 11:11 am
Dear Bob,
Love your station! both my husband & I are in our 50s & it brings back memories.
There SHOULD be more radio stations like this, I remember my late mom listening to you. In the words of Bob Hope, "thanks for the memories".
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